Fragrance Your Way: How Bumble & Bean Enhances Lives Through Personalized Scents. At Bumble & Bean, our primary purpose is to enhance lives through fragrance. We believe that scent is personal, and everyone should have the ability to create their own unique aroma. Unlike other companies, we understand that fragrance is more than just a product; it's a way of life. With Bumble & Bean, you can fragrance your way and experience the transformative power of scent.